Palette
Brand colors and logo
Asana logo colors
The Asana logo palette has 2 colors: Pastel Red (#F06A6A) and Black (#000000). Copy the complete palette in HEX, RGB, CMYK and Pantone formats.
- Brand
- Asana
- Industry
- Technology & software
- Palette
- 2 colors
- Palette since
- 2015
Complete reference
Asana color codes
Click any value to copy it instantly.
Pastel Red
#F06A6A- HEX
- RGB
- CMYK
- Pantone
Black
#000000- HEX
- RGB
- CMYK
- Pantone
All formats
Asana color codes at a glance
| Color | HEX | RGB | CMYK | Pantone |
|---|---|---|---|---|
| Pastel Red | #F06A6A | 240, 106, 106 | 1, 73, 51, 0 | PMS 7418 C |
| Black | #000000 | 0, 0, 0 | 60, 40, 40, 100 | PMS Black 6 C |
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Asana logo color palette
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Asana logo questions
What is the Asana color palette?
The official colors of Asana are pastel red and black. Asana logo colors represent intensity and security. Asana color palette has been the same since 2015. Asana color scheme can be used for design projects and purposes. Asana color codes and scheme for Pantone, HTML, HEX, RGB, and CMYK can be found below.
What are the Logo Colors of Asana?
Asana logo has pastel red and black colors and distinctive three dot objects located on the left of the wordmark. The main nameplate is executed in semi-rounded small case letters. The Asana logo represents the brand name and the advantages of team cooperation and shared energy. The distinctive three dots symbolize collaboration and togetherness.
Asana Logo Fonts
The Asana logo font is Proxima Nova. The Proxima Nova font is used for branding, advertising, and wordmark. The Proxima Nova font was created by Mark Simonson. Asana Font is also used by BuzzFeed, NBC News, and Wired brands.
What Is the Meaning of the Asana logo?
Asana logo represents connection and team cooperation. Asana logo colors symbolize intensity and security. The pastel red color from the Asana logo represents intensity. The black color from Asana logo symbolizes security.
Asana Logo Story
Asana logo has been created by Moving Brands and Asana. Moving Brands and Asana has created Asana logo and chosen pastel red and black as the Asana brand color palette because this color combination creates a sense of balance and harmony.
Asana Logo Colors Confirmation
Asana logo colors are confirmed by the Asana company. The pastel red and black colors for the Asana brand logo can be confirmed by visiting Asana's official website.










