The official colors of Asana are pastel red and black. Asana logo colors represent intensity and security. Asana color palette has been the same since 2015. Asana color scheme can be used for design projects and purposes. Asana color codes and scheme for Pantone, HTML, HEX, RGB, and CMYK can be found below.
Asana Official and Primary Colors
The official and primary colors of Asana can be found below.

Hex: #F06A6A
RGB: (240, 106, 106)
CMYK: (1, 73, 51, 0)
PANTONE: PMS 7418 C
Hex: #000000
RGB: (0, 0, 0)
CMYK: (60, 40, 40, 100)
PANTONE: PMS Black 6 C
Color Name | HEX Color Code | RGB Color Code | CMYK Color Code | Pantone Color Code |
---|---|---|---|---|
Pastel Red | #F06A6A | (240, 106, 106) | (1, 73, 51, 0) | PMS 7418 C |
Black | #000000 | (0, 0, 0) | (60, 40, 40, 100) | PMS Black 6 C |
Table of Contents
Asana Hex Color Codes
Asana HEX color codes are #F06A6A for pastel red and #000000 for black. Asana colors as HEX can be found below.
Asana HEX color for pastel red can be found below.
#F06A6A
Asana HEX color for black can be found below.
#000000
Color Name | HEX Color Code |
---|---|
Pastel Red | #F06A6A |
Black | #000000 |
Asana Color Codes RGB
Asana RGB color scheme is (240, 106, 106) for pastel red and (0, 0, 0) for black. Asana color palette as RGB can be found below.
Asana RGB color code for pastel red can be found below.
(240, 106, 106)
Asana RGB color code for black can be found below.
(0, 0, 0)
Color Name | RGB Color Code |
---|---|
Pastel Red | (240, 106, 106) |
Black | (0, 0, 0) |
Asana Color Scheme CMYK
Asana CMYK color codes are (1, 73, 51, 0) for pastel red and (60, 40, 40, 100) for black. Asana color palette as CMYK can be found below.
Asana CMYK color code for pastel red can be found below.
(1, 73, 51, 0)
Asana CMYK color code for black can be found below.
(60, 40, 40, 100)
Color Name | CMYK Color Code |
---|---|
Pastel Red | (1, 73, 51, 0) |
Black | (60, 40, 40, 100) |
Asana Pantone Colors
Asana Pantone color codes are PMS 7418 C for pastel red and PMS Black 6 C for black. Asana Pantone colors can be found below.
Asana Pantone (PMS) color code for pastel red can be found below.
PMS 7418 C
Asana Pantone (PMS) color for black can be found below.
PMS Black 6 C
Color Name | Pantone Color Code |
---|---|
Pastel Red | PMS 7418 C |
Black | PMS Black 6 C |
What are the Logo Colors of Asana?
Asana logo has pastel red and black colors and distinctive three dot objects located on the left of the wordmark. The main nameplate is executed in semi-rounded small case letters. The Asana logo represents the brand name and the advantages of team cooperation and shared energy. The distinctive three dots symbolize collaboration and togetherness.
Asana Logo Color Palette Image Format
The Asana logo colors can be found in an image format below.
Asana Logo Fonts
The Asana logo font is Proxima Nova. The Proxima Nova font is used for branding, advertising, and wordmark. The Proxima Nova font was created by Mark Simonson. Asana Font is also used by BuzzFeed, NBC News, and Wired brands.
Asana Logo JPG
The Asana logo in JPG format can be found below.
To download the Asana logo in JPG format, right-click and choose save.
Asana Logo PNG
The Asana logo in PNG format can be found below.
To download the Asana logo in PNG format, right-click and choose save.
What Is the Meaning of the Asana logo?
Asana logo represents connection and team cooperation. Asana logo colors symbolize intensity and security. The pastel red color from the Asana logo represents intensity. The black color from Asana logo symbolizes security.
Asana Logo Story
Asana logo has been created by Moving Brands and Asana. Moving Brands and Asana has created Asana logo and chosen pastel red and black as the Asana brand color palette because this color combination creates a sense of balance and harmony.
Asana Logo Colors Confirmation
Asana logo colors are confirmed by the Asana company. The pastel red and black colors for the Asana brand logo can be confirmed by visiting Asana’s official website.
What are Other Similar Brands that Use Same Color Schemes as Asana?
Brands that use colors similar to Asana are listed below.