Brand colors and logo

Asana logo colors

The Asana logo palette has 2 colors: Pastel Red (#F06A6A) and Black (#000000). Copy the complete palette in HEX, RGB, CMYK and Pantone formats.

Palette

Asana color palette

Brand
Asana
Industry
Technology & software
Palette
2 colors
Palette since
2015

Complete reference

Asana color codes

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Pastel Red

#F06A6A
HEX
RGB
CMYK
Pantone

Black

#000000
HEX
RGB
CMYK
Pantone

All formats

Asana color codes at a glance

ColorHEXRGBCMYKPantone
Pastel Red#F06A6A240, 106, 1061, 73, 51, 0PMS 7418 C
Black#0000000, 0, 060, 40, 40, 100PMS Black 6 C

Palette image

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Asana color palette with Pastel Red #F06A6A, Black #000000

Asana logo color palette

1600 × 800 px

Quick answers

Asana logo questions

What is the Asana color palette?

The official colors of Asana are pastel red and black. Asana logo colors represent intensity and security. Asana color palette has been the same since 2015. Asana color scheme can be used for design projects and purposes. Asana color codes and scheme for Pantone, HTML, HEX, RGB, and CMYK can be found below.

What are the Logo Colors of Asana?

Asana logo has pastel red and black colors and distinctive three dot objects located on the left of the wordmark. The main nameplate is executed in semi-rounded small case letters. The Asana logo represents the brand name and the advantages of team cooperation and shared energy. The distinctive three dots symbolize collaboration and togetherness.

Asana Logo Fonts

The Asana logo font is Proxima Nova. The Proxima Nova font is used for branding, advertising, and wordmark. The Proxima Nova font was created by Mark Simonson. Asana Font is also used by BuzzFeed, NBC News, and Wired brands.

What Is the Meaning of the Asana logo?

Asana logo represents connection and team cooperation. Asana logo colors symbolize intensity and security. The pastel red color from the Asana logo represents intensity. The black color from Asana logo symbolizes security.

Asana Logo Story

Asana logo has been created by Moving Brands and Asana. Moving Brands and Asana has created Asana logo and chosen pastel red and black as the Asana brand color palette because this color combination creates a sense of balance and harmony.

Asana Logo Colors Confirmation

Asana logo colors are confirmed by the Asana company. The pastel red and black colors for the Asana brand logo can be confirmed by visiting Asana's official website.

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