Mediavine programmatic advertising
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The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first- and third-party cookies. A cookie is a small text file sent to your computer or mobile device by the web server so that a website can remember information about your browsing activity on the Website.
Cookies and similar technologies
First-party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies, collectively called “Tags”, may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising.
Each internet browser includes controls that allow you to block first- and third-party cookies and clear your browser’s cache. The help feature in most browsers explains how to stop accepting new cookies, receive notifications of new cookies, disable existing cookies and clear the browser cache. For more information, visit All About Cookies.
Without cookies, you may not be able to take full advantage of the Website’s content and features. Rejecting cookies does not mean that you will no longer see advertisements when you visit the Website. If you opt out, you will still see non-personalized advertisements.
Data used for personalized advertising
The Website collects the following data using a cookie when serving personalized advertisements:
- IP address
- Operating system type
- Operating system version
- Device type
- Website language
- Web browser type
- Email address in hashed form
Advertising partners
Mediavine’s advertising partners may use this data to link it to other end-user information that a partner has independently collected in order to deliver targeted advertisements. Partners may also separately collect data from other sources, such as advertising IDs or pixels, and connect that information with data collected from Mediavine publishers to provide interest-based advertising across devices, browsers and apps.
This may include usage data, cookie information, device information, interactions between users and advertisements or websites, geolocation data, traffic data and referral-source information. Mediavine partners may also create unique identifiers and audience segments used to provide targeted advertising.
Your advertising choices
For more information about interest-based advertising and your choices to opt in or opt out of data collection, visit the National Advertising Initiative opt-out page, the Digital Advertising Alliance website, or the Network Advertising Initiative website.
You can also download the Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device.