• Skip to main content

Brand Palettes

Logo Color Codes and Palettes

  • All Brands (A-Z)

Amazon Color Codes

The official colors of Amazon are orange and black. Amazon logo colors represent amity and consistency. The Amazon color palette has been the same since 2000. Amazon color scheme can be used for design projects and purposes. Amazon color codes and scheme for Pantone, HTML, HEX, RGB, and CMYK can be found below.

Amazon Official and Primary Colors

The official and primary colors of Amazon can be found below.

Amazon Colors
Orange
Hex: #FF9900
RGB: (255, 153, 0)
CMYK: (0, 47, 100, 0)
PANTONE: PMS 1375 C
Buy Matching Paint
Black
Hex: #000000
RGB: (0, 0, 0)
CMYK: (60, 40, 40, 100)
PANTONE: PMS Black 6 C
Buy Matching Paint

Color Codes of Amazon in HEX, RGB, CMYK and Pantone
Color Name HEX Color Code RGB Color Code CMYK Color Code Pantone Color Code
Orange #FF9900 (255, 153, 0) (0, 47, 100, 0) PMS 1375 C
Black #000000 (0, 0, 0) (60, 40, 40, 100) PMS Black 6 C

Table of Contents

  • 1 Amazon Official and Primary Colors
    • 1.1 Amazon Hex Color Codes
    • 1.2 Amazon Color Codes RGB
    • 1.3 Amazon Color Scheme CMYK
    • 1.4 Amazon Pantone Colors
  • 2 What are the Logo Colors of Amazon?
    • 2.1 Amazon Logo Color Palette Image Format
    • 2.2 Amazon Logo Fonts
    • 2.3 Amazon Logo JPG
    • 2.4 Amazon Logo PNG
  • 3 What Is the Meaning of the Amazon logo?
    • 3.1 Amazon Logo Story
  • 4 Amazon Logo Colors Confirmation
  • 5 What are Other Similar Brands that Use Same Color Schemes as Amazon?

Amazon Hex Color Codes

Amazon HEX color codes are #FF9900 for orange and #000000 for black. Amazon colors as HEX can be found below.

Amazon HEX color for orange can be found below.

#FF9900

Amazon HEX color for black can be found below.

#000000

Color Codes of Amazon as HEX
Color Name HEX Color Code
Orange #FF9900
Black #000000

Amazon Color Codes RGB

Amazon RGB color scheme is (255, 153, 0) for orange and (0, 0, 0) for black. Amazon color palette as RGB can be found below.

Amazon RGB color code for orange can be found below.

(255, 153, 0)

Amazon RGB color code for black can be found below.

(0, 0, 0)

Color Codes of Amazon as RGB
Color Name RGB Color Code
Orange (255, 153, 0)
Black (0, 0, 0)

Amazon Color Scheme CMYK

Amazon CMYK color codes are (0, 47, 100, 0) for orange and (60, 40, 40, 100) for black. Amazon color palette as CMYK can be found below.

Amazon CMYK color code for orange can be found below.

(0, 47, 100, 0)

Amazon CMYK color code for black can be found below.

(60, 40, 40, 100)

Color Codes of Amazon as CMYK
Color Name CMYK Color Code
Orange (0, 47, 100, 0)
Black (60, 40, 40, 100)

Amazon Pantone Colors

Amazon Pantone color codes are PMS 1375 C for orange and PMS Black 6 C for black. Amazon Pantone colors can be found below.

Amazon Pantone (PMS) color code for orange can be found below.

PMS 1375 C

Amazon Pantone (PMS) color for black can be found below.

PMS Black 6 C

Color Codes of Amazon as Pantone
Color Name Pantone Color Code
Orange PMS 1375 C
Black PMS Black 6 C

What are the Logo Colors of Amazon?

Amazon logo has orange and black colors and the name Amazon written in lowercase with a downward-arching arrow pointing from the letter “A“ towards the letter “Z” below. The Amazon logo meaning symbolizes a friendly and consistent service. The arrow object creates the iconic Amazon smile.

Amazon Logo Color Palette Image Format

The Amazon logo colors can be found in an image format below.

Amazon Color Palette Image

Amazon Logo Fonts

The Amazon logo font is similar to ITC Officina Sans. The Amazon font is used for the logo and branding. The Amazon font was created by Turner Duckworth.

Amazon Logo JPG

The Amazon logo in JPG format can be found below.

Amazon Logo in JPG Format

To download the Amazon logo in JPG format, right-click and choose save.

Amazon Logo PNG

The Amazon logo in PNG format can be found below.

Amazon Logo in PNG Format

To download the Amazon logo in PNG format, right-click and choose save.

What Is the Meaning of the Amazon logo?

Amazon logo meaning is consistent and friendly service that provides everything users need from A to Z. Amazon logo colors represent amity and consistency. The orange color from the Amazon logo represents amity. The black color from Amazon logo symbolizes consistency.

Amazon Logo Story

Amazon logo has been created by Turner Duckworth. Turner Duckworth has created Amazon logo and chosen orange and black as the Amazon brand color palette because of its friendly and straightforward appeal.

Amazon Logo Colors Confirmation

Amazon logo colors are confirmed by the Amazon company. The orange and black colors for the Amazon brand logo can be confirmed by visiting the Amazon official website.

What are Other Similar Brands that Use Same Color Schemes as Amazon?

Brands that use colors similar to Amazon are listed below.

  1. Avast
  2. Swift
  3. BigRock
  4. Harley Davidson
  5. China National Materials Group (Sinoma)

Filed Under: "A" Brands, Brand Color Palettes

Copyright © 2022 Brand Palettes

  • Canva Color Codes
  • Red Bull Color Codes
  • Coca-Cola Color Codes
  • Twitter Color Codes
  • LinkedIn Color Codes
  • Facebook Color Codes
  • YouTube Color Codes
  • Google Search Results Colors
  • Discord Color Codes
  • Instagram Color Codes
  • TikTok Color Codes