The official colors of Amazon are orange and black. Amazon logo colors represent amity and consistency. The Amazon color palette has been the same since 2000. Amazon color scheme can be used for design projects and purposes. Amazon color codes and scheme for Pantone, HTML, HEX, RGB, and CMYK can be found below.
Amazon Official and Primary Colors
The official and primary colors of Amazon can be found below.
Hex: #FF9900
RGB: (255, 153, 0)
CMYK: (0, 47, 100, 0)
PANTONE: PMS 1375 C
Hex: #000000
RGB: (0, 0, 0)
CMYK: (60, 40, 40, 100)
PANTONE: PMS Black 6 C
| Color Name | HEX Color Code | RGB Color Code | CMYK Color Code | Pantone Color Code |
|---|---|---|---|---|
| Orange | #FF9900 | (255, 153, 0) | (0, 47, 100, 0) | PMS 1375 C |
| Black | #000000 | (0, 0, 0) | (60, 40, 40, 100) | PMS Black 6 C |
Table of Contents
Amazon Hex Color Codes
Amazon HEX color codes are #FF9900 for orange and #000000 for black. Amazon colors as HEX can be found below.
Amazon HEX color for orange can be found below.
#FF9900
Amazon HEX color for black can be found below.
#000000
| Color Name | HEX Color Code |
|---|---|
| Orange | #FF9900 |
| Black | #000000 |
Amazon Color Codes RGB
Amazon RGB color scheme is (255, 153, 0) for orange and (0, 0, 0) for black. Amazon color palette as RGB can be found below.
Amazon RGB color code for orange can be found below.
(255, 153, 0)
Amazon RGB color code for black can be found below.
(0, 0, 0)
| Color Name | RGB Color Code |
|---|---|
| Orange | (255, 153, 0) |
| Black | (0, 0, 0) |
Amazon Color Scheme CMYK
Amazon CMYK color codes are (0, 47, 100, 0) for orange and (60, 40, 40, 100) for black. Amazon color palette as CMYK can be found below.
Amazon CMYK color code for orange can be found below.
(0, 47, 100, 0)
Amazon CMYK color code for black can be found below.
(60, 40, 40, 100)
| Color Name | CMYK Color Code |
|---|---|
| Orange | (0, 47, 100, 0) |
| Black | (60, 40, 40, 100) |
Amazon Pantone Colors
Amazon Pantone color codes are PMS 1375 C for orange and PMS Black 6 C for black. Amazon Pantone colors can be found below.
Amazon Pantone (PMS) color code for orange can be found below.
PMS 1375 C
Amazon Pantone (PMS) color for black can be found below.
PMS Black 6 C
| Color Name | Pantone Color Code |
|---|---|
| Orange | PMS 1375 C |
| Black | PMS Black 6 C |
What are the Logo Colors of Amazon?
Amazon logo has orange and black colors and the name Amazon written in lowercase with a downward-arching arrow pointing from the letter “A“ towards the letter “Z” below. The Amazon logo meaning symbolizes a friendly and consistent service. The arrow object creates the iconic Amazon smile.
Amazon Logo Color Palette Image Format
The Amazon logo colors can be found in an image format below.
Amazon Logo Fonts
The Amazon logo font is similar to ITC Officina Sans. The Amazon font is used for the logo and branding. The Amazon font was created by Turner Duckworth.
Amazon Logo JPG
The Amazon logo in JPG format can be found below.
To download the Amazon logo in JPG format, right-click and choose save.
Amazon Logo PNG
The Amazon logo in PNG format can be found below.
To download the Amazon logo in PNG format, right-click and choose save.
What Is the Meaning of the Amazon logo?
Amazon logo meaning is consistent and friendly service that provides everything users need from A to Z. Amazon logo colors represent amity and consistency. The orange color from the Amazon logo represents amity. The black color from Amazon logo symbolizes consistency.
Amazon Logo Story
Amazon logo has been created by Turner Duckworth. Turner Duckworth has created Amazon logo and chosen orange and black as the Amazon brand color palette because of its friendly and straightforward appeal.
Amazon Logo Colors Confirmation
Amazon logo colors are confirmed by the Amazon company. The orange and black colors for the Amazon brand logo can be confirmed by visiting the Amazon official website.
What are Other Similar Brands that Use Same Color Schemes as Amazon?
Brands that use colors similar to Amazon are listed below.