Palette
Brand colors and logo
Amazon logo colors
The Amazon logo palette has 2 colors: Orange (#FF9900) and Black (#000000). Copy the complete palette in HEX, RGB, CMYK and Pantone formats.
- Brand
- Amazon
- Industry
- Retail & e-commerce
- Palette
- 2 colors
- Palette since
- 2000
Complete reference
Amazon color codes
Click any value to copy it instantly.
Orange
#FF9900- HEX
- RGB
- CMYK
- Pantone
Black
#000000- HEX
- RGB
- CMYK
- Pantone
All formats
Amazon color codes at a glance
| Color | HEX | RGB | CMYK | Pantone |
|---|---|---|---|---|
| Orange | #FF9900 | 255, 153, 0 | 0, 47, 100, 0 | PMS 1375 C |
| Black | #000000 | 0, 0, 0 | 60, 40, 40, 100 | PMS Black 6 C |
Palette image
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Amazon logo color palette
1600 × 800 pxQuick answers
Amazon logo questions
What is the Amazon color palette?
The official colors of Amazon are orange and black. Amazon logo colors represent amity and consistency. The Amazon color palette has been the same since 2000. Amazon color scheme can be used for design projects and purposes. Amazon color codes and scheme for Pantone, HTML, HEX, RGB, and CMYK can be found below.
What are the Logo Colors of Amazon?
Amazon logo has orange and black colors and the name Amazon written in lowercase with a downward-arching arrow pointing from the letter “A“ towards the letter “Z” below. The Amazon logo meaning symbolizes a friendly and consistent service. The arrow object creates the iconic Amazon smile.
Amazon Logo Fonts
The Amazon logo font is similar to ITC Officina Sans. The Amazon font is used for the logo and branding. The Amazon font was created by Turner Duckworth.
What Is the Meaning of the Amazon logo?
Amazon logo meaning is consistent and friendly service that provides everything users need from A to Z. Amazon logo colors represent amity and consistency. The orange color from the Amazon logo represents amity. The black color from Amazon logo symbolizes consistency.
Amazon Logo Story
Amazon logo has been created by Turner Duckworth. Turner Duckworth has created Amazon logo and chosen orange and black as the Amazon brand color palette because of its friendly and straightforward appeal.
Amazon Logo Colors Confirmation
Amazon logo colors are confirmed by the Amazon company. The orange and black colors for the Amazon brand logo can be confirmed by visiting the Amazon official website.









