Brand colors and logo

Amazon logo colors

The Amazon logo palette has 2 colors: Orange (#FF9900) and Black (#000000). Copy the complete palette in HEX, RGB, CMYK and Pantone formats.

Palette

Amazon color palette

Brand
Amazon
Industry
Retail & e-commerce
Palette
2 colors
Palette since
2000

Complete reference

Amazon color codes

Click any value to copy it instantly.

Orange

#FF9900
HEX
RGB
CMYK
Pantone

Black

#000000
HEX
RGB
CMYK
Pantone

All formats

Amazon color codes at a glance

ColorHEXRGBCMYKPantone
Orange#FF9900255, 153, 00, 47, 100, 0PMS 1375 C
Black#0000000, 0, 060, 40, 40, 100PMS Black 6 C

Palette image

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Amazon color palette with Orange #FF9900, Black #000000

Amazon logo color palette

1600 × 800 px

Quick answers

Amazon logo questions

What is the Amazon color palette?

The official colors of Amazon are orange and black. Amazon logo colors represent amity and consistency. The Amazon color palette has been the same since 2000. Amazon color scheme can be used for design projects and purposes. Amazon color codes and scheme for Pantone, HTML, HEX, RGB, and CMYK can be found below.

What are the Logo Colors of Amazon?

Amazon logo has orange and black colors and the name Amazon written in lowercase with a downward-arching arrow pointing from the letter “A“ towards the letter “Z” below. The Amazon logo meaning symbolizes a friendly and consistent service. The arrow object creates the iconic Amazon smile.

Amazon Logo Fonts

The Amazon logo font is similar to ITC Officina Sans. The Amazon font is used for the logo and branding. The Amazon font was created by Turner Duckworth.

What Is the Meaning of the Amazon logo?

Amazon logo meaning is consistent and friendly service that provides everything users need from A to Z. Amazon logo colors represent amity and consistency. The orange color from the Amazon logo represents amity. The black color from Amazon logo symbolizes consistency.

Amazon Logo Story

Amazon logo has been created by Turner Duckworth. Turner Duckworth has created Amazon logo and chosen orange and black as the Amazon brand color palette because of its friendly and straightforward appeal.

Amazon Logo Colors Confirmation

Amazon logo colors are confirmed by the Amazon company. The orange and black colors for the Amazon brand logo can be confirmed by visiting the Amazon official website.

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