Brand Palettes

Logo Color Codes and Palettes

Amazon Alexa Logo Colors

The official colors of Amazon Alexa are raisin black and picton blue.

Amazon Alexa logo colors represent trust and sophistication. The Amazon Alexa color palette changed in 2019. The Amazon Alexa color scheme can be used for design projects and purposes. Amazon Alexa Color codes and schemes for Pantone, HTML Hex, RGB and CMYK can be found below.

Amazon Alexa Primary Logo Colors

The primary colors of Amazon Alexa can be found in the table below.

RAISIN BLACK

PANTONE: PMS NEUTRAL BLACK C
HEX COLOR: #252021
RGB: (37, 32, 33)
CMYK: (0.0, 0.135, 0.108, 0.854)

PICTON BLUE

PANTONE: PMS 298 C
HEX COLOR: #31C4F3
RGB: (49, 196, 243)
CMYK: (0.798, 0.193, 0.0, 0.047)

Color Codes of Amazon Alexa in RGB, CMYK, Pantone and HEX
Color Name RGB Color Code CMYK Color Code Pantone Color Code HEX Color Code
Raisin black (37, 32, 33) (0.0, 0.135, 0.108, 0.854) PMS NEUTRAL BLACK C #252021
Picton blue (49, 196, 243) (0.798, 0.193, 0.0, 0.047) PMS 298 C #31C4F3

Amazon Alexa Hex Color Codes

The Hex Color Codes for Amazon Alexa are #252021 and #31C4F3 for raisin black and picton blue. The Hex Color Scheme of the Amazon Alexa brand can be seen in the table below.

Color Codes of Amazon Alexa as HEX
Color Name HEX Color Code
Raisin black #252021
Picton blue #31C4F3

Amazon Alexa Color Codes RGB

The RGB Color Codes for Amazon Alexa are (37, 32, 33) and (49, 196, 243) for raisin black and picton blue. The RGB Color Scheme of the Amazon Alexa brand can be seen in the table below

Color Codes of Amazon Alexa as RGB
Color Name RGB Color Code
Raisin black (37, 32, 33)
Picton blue (49, 196, 243)

Amazon Alexa Color Scheme CMYK

The CMYK Color Codes for Amazon Alexa are (0.0, 0.135, 0.108, 0.854) and (0.798, 0.193, 0.0, 0.047) for raisin black and picton blue. The CMYK Color Scheme of the Amazon Alexa brand can be seen in the table below.

Color Codes of Amazon Alexa as CMYK
Color Name CMYK Color Code
Raisin black (0.0, 0.135, 0.108, 0.854)
Picton blue (0.798, 0.193, 0.0, 0.047)

Amazon Alexa Pantone Colors

The Pantone Color Codes for Amazon Alexa are PMS NEUTRAL BLACK C and PMS 298 C for raisin black and picton blue. The Pantone Color Scheme of the Amazon Alexa brand can be seen in the table below.

Color Codes of Amazon Alexa as Pantone
Color Name Pantone Color Code
Raisin black PMS NEUTRAL BLACK C
Picton blue PMS 298 C

What are the Logo Colors of Amazon Alexa?

The logo of Amazon Alexa includes raisin black and picton blue colors. The Logo of Amazon Alexa uses the color codes below.

  1. Raisin black: The Amazon Alexa Logo includes Raisin black because it represents sophistication.
  2. Picton blue: The Amazon Alexa Logo includes Picton blue because it represents trust.

What are Other Similar Brands that Use Same Color Schemes as Amazon Alexa?

Brands that use colors similar to Amazon Alexa are listed below.

  1. Ice Age
  2. Conflux
  3. BankUnited
  4. Exodus
  5. CenterPoint Energy