BrandPalettes
/

Brand color reference

Amazon Alexa color codes

The Amazon Alexa brand palette has 2 colors: Raisin Black (#252021) and Picton Blue (#31C4F3). Copy the complete palette in HEX, RGB, CMYK and Pantone formats.

Palette

Amazon Alexa color palette

Brand
Amazon Alexa
Industry
Retail & e-commerce
Palette
2 colors
Palette since
2019

Complete reference

Amazon Alexa color codes

Click any value to copy it instantly.

Raisin Black

#252021
HEX
RGB
CMYK
Pantone

Picton Blue

#31C4F3
HEX
RGB
CMYK
Pantone

All formats

Amazon Alexa color codes at a glance

ColorHEXRGBCMYKPantone
Raisin Black#25202137, 32, 330.0, 0.135, 0.108, 0.854PMS NEUTRAL BLACK C
Picton Blue#31C4F349, 196, 2430.798, 0.193, 0.0, 0.047PMS 298 C

Palette image

Download the Amazon Alexa color palette

High-resolution PNG and JPG files.

Amazon Alexa color palette with Raisin Black #252021, Picton Blue #31C4F3

Amazon Alexa brand color palette

1600 × 800 px

Quick answers

Amazon Alexa color questions

What is the Amazon Alexa color palette?

The official colors of Amazon Alexa are raisin black and picton blue. Amazon Alexa logo colors represent trust and sophistication. The Amazon Alexa color palette changed in 2019. The Amazon Alexa color scheme can be used for design projects and purposes. Amazon Alexa Color codes and schemes for Pantone, HTML Hex, RGB and CMYK can be found below.

What are the Logo Colors of Amazon Alexa?

The logo of Amazon Alexa includes raisin black and picton blue colors. The Logo of Amazon Alexa uses the color codes below. Raisin black: The Amazon Alexa Logo includes Raisin black because it represents sophistication. Picton blue: The Amazon Alexa Logo includes Picton blue because it represents trust.

✓ Copied to clipboard