Palette
Brand colors and logo
Amazon Web Services (AWS) logo colors
The Amazon Web Services (AWS) logo palette has 2 colors: Navy Blue (#252F3E) and Orange (#FF9900). Copy the complete palette in HEX, RGB, CMYK and Pantone formats.
- Brand
- Amazon Web Services (AWS)
- Industry
- Technology & software
- Palette
- 2 colors
- Palette since
- 2017
Complete reference
Amazon Web Services (AWS) color codes
Click any value to copy it instantly.
Navy Blue
#252F3E- HEX
- RGB
- CMYK
- Pantone
Orange
#FF9900- HEX
- RGB
- CMYK
- Pantone
All formats
Amazon Web Services (AWS) color codes at a glance
| Color | HEX | RGB | CMYK | Pantone |
|---|---|---|---|---|
| Navy Blue | #252F3E | 37, 47, 62 | 84, 72, 51, 52 | PMS 7546 C |
| Orange | #FF9900 | 255, 153, 0 | 0, 47, 100, 0 | PMS 1375 C |
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Amazon Web Services (AWS) logo color palette
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Amazon Web Services (AWS) logo questions
What is the Amazon Web Services (AWS) color palette?
The official colors of Amazon Web Services (AWS) are navy blue and orange. Amazon Web Services (AWS) logo colors represent authority and success. Amazon Web Services (AWS) color palette has been the same since 2017. Amazon Web Services (AWS) color scheme can be used for design projects and purposes. Amazon Web Services (AWS) color codes and scheme for Pantone, HTML, HEX, RGB, and CMYK can be found below.
What are the Logo Colors of Amazon Web Services (AWS)?
Amazon Web Services (AWS) logo has navy blue and orange colors and an arrow object. The Amazon Web Services (AWS) logo represents the acronym of the brand which consists of the letters, A, W, and S. The arrow object symbolizes the trademark Amazon smile.
Amazon Web Services (AWS) Logo Fonts
The Amazon Web Services (AWS) logo font is Officina Sans Bold. The Officina Sans Bold font is used for branding, marketing, and wordmark. The Officina Sans Bold font was created by Erik Spiekerrmann. Amazon Web Services (AWS) Font is also used by Amazon Prime, Amazon Studios, and Amazon Games brands.
What Is the Meaning of the Amazon Web Services (AWS) logo?
The Amazon Web Services (AWS) logo represents the A to Z array of cloud computing services the company offers. Amazon Web Services (AWS) logo colors symbolize authority and success. The navy blue color from the Amazon Web Services (AWS) logo represents authority. The orange color from Amazon Web Services (AWS) logo symbolizes success.
Amazon Web Services (AWS) Logo Story
Amazon Web Services (AWS) logo has been created by Amazon. Amazon has created Amazon Web Services (AWS) logo and chosen navy blue and orange as the Amazon Web Services (AWS) brand color palette because this color combination evokes a sense of invitation to experience happiness when availing of the company’s services.
Amazon Web Services (AWS) Logo Colors Confirmation
Amazon Web Services (AWS) logo colors are confirmed by the Amazon Web Services (AWS) company. The navy blue and orange colors for the Amazon Web Services (AWS) brand logo can be confirmed by visiting Amazon Web Services’ (AWS) official website.









