Brand colors and logo

Amazon Web Services (AWS) logo colors

The Amazon Web Services (AWS) logo palette has 2 colors: Navy Blue (#252F3E) and Orange (#FF9900). Copy the complete palette in HEX, RGB, CMYK and Pantone formats.

Palette

Amazon Web Services (AWS) color palette

Brand
Amazon Web Services (AWS)
Industry
Technology & software
Palette
2 colors
Palette since
2017

Complete reference

Amazon Web Services (AWS) color codes

Click any value to copy it instantly.

Navy Blue

#252F3E
HEX
RGB
CMYK
Pantone

Orange

#FF9900
HEX
RGB
CMYK
Pantone

All formats

Amazon Web Services (AWS) color codes at a glance

ColorHEXRGBCMYKPantone
Navy Blue#252F3E37, 47, 6284, 72, 51, 52PMS 7546 C
Orange#FF9900255, 153, 00, 47, 100, 0PMS 1375 C

Palette image

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Amazon Web Services (AWS) color palette with Navy Blue #252F3E, Orange #FF9900

Amazon Web Services (AWS) logo color palette

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Quick answers

Amazon Web Services (AWS) logo questions

What is the Amazon Web Services (AWS) color palette?

The official colors of Amazon Web Services (AWS) are navy blue and orange. Amazon Web Services (AWS) logo colors represent authority and success. Amazon Web Services (AWS) color palette has been the same since 2017. Amazon Web Services (AWS) color scheme can be used for design projects and purposes. Amazon Web Services (AWS) color codes and scheme for Pantone, HTML, HEX, RGB, and CMYK can be found below.

What are the Logo Colors of Amazon Web Services (AWS)?

Amazon Web Services (AWS) logo has navy blue and orange colors and an arrow object. The Amazon Web Services (AWS) logo represents the acronym of the brand which consists of the letters, A, W, and S. The arrow object symbolizes the trademark Amazon smile.

Amazon Web Services (AWS) Logo Fonts

The Amazon Web Services (AWS) logo font is Officina Sans Bold. The Officina Sans Bold font is used for branding, marketing, and wordmark. The Officina Sans Bold font was created by Erik Spiekerrmann. Amazon Web Services (AWS) Font is also used by Amazon Prime, Amazon Studios, and Amazon Games brands.

What Is the Meaning of the Amazon Web Services (AWS) logo?

The Amazon Web Services (AWS) logo represents the A to Z array of cloud computing services the company offers. Amazon Web Services (AWS) logo colors symbolize authority and success. The navy blue color from the Amazon Web Services (AWS) logo represents authority. The orange color from Amazon Web Services (AWS) logo symbolizes success.

Amazon Web Services (AWS) Logo Story

Amazon Web Services (AWS) logo has been created by Amazon. Amazon has created Amazon Web Services (AWS) logo and chosen navy blue and orange as the Amazon Web Services (AWS) brand color palette because this color combination evokes a sense of invitation to experience happiness when availing of the company’s services.

Amazon Web Services (AWS) Logo Colors Confirmation

Amazon Web Services (AWS) logo colors are confirmed by the Amazon Web Services (AWS) company. The navy blue and orange colors for the Amazon Web Services (AWS) brand logo can be confirmed by visiting Amazon Web Services’ (AWS) official website.

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