Palette
Brand colors and logo
BMW logo colors
The BMW logo palette has 3 colors: Gray (#6F6F6F), Blue (#0166B1) and White (#FFFFFF). Copy the complete palette in HEX, RGB, CMYK and Pantone formats.
- Brand
- BMW
- Industry
- Automotive & mobility
- Palette
- 3 colors
- Palette since
- 2020
Complete reference
BMW color codes
Click any value to copy it instantly.
Gray
#6F6F6F- HEX
- RGB
- CMYK
- Pantone
Blue
#0166B1- HEX
- RGB
- CMYK
- Pantone
White
#FFFFFF- HEX
- RGB
- CMYK
- Pantone
All formats
BMW color codes at a glance
| Color | HEX | RGB | CMYK | Pantone |
|---|---|---|---|---|
| Gray | #6F6F6F | 111, 111, 111 | 57, 49, 48, 15 | PMS 424 C |
| Blue | #0166B1 | 1, 102, 177 | 91, 61, 1, 0 | PMS 7684 C |
| White | #FFFFFF | 255, 255, 255 | 0, 0, 0, 0 | PMS 424 C |
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BMW logo color palette
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BMW logo questions
What is the BMW color palette?
The official colors of BMW are gray, blue, and white. The BMW logo colors represent balance, competence, and simplicity. BMW’s color palette has changed in 2020. BMW’s color scheme can be used for design projects and purposes. The BMW color codes and scheme for Pantone, HTML, HEX, RGB, and CMYK can be found below.
What are the Logo Colors of BMW?
BMW logo has gray, blue,and white colors and a roundel emblem with the acronym BMW written on the outer circle and the inner circle divided into four quadrants which alternates between blue and white. The BMW logo meaning symbolizes Bayerische Motoren Werke and the brand’s history in propeller manufacturing. The inner circle with four quadrants is for the brand’s history in propeller manufacturing.
BMW Logo Fonts
The BMW logo font is Helvetica. The Helvetica font is used for the logotype, branding, and merchandise. The Helvetica font was created by Max Miedinger. BMW’s font is also used by TED, Lufthansa, and Jeep brands.
What Is the Meaning of the BMW logo?
BMW logo meaning is creating a smooth and powerful driving experience. The BMW logo colors symbolize balance, competence, and simplicity. The gray color from the BMW logo represents balance. The blue color from the BMW logo symbolizes competence. The white color from the BMW logo symbolizes simplicity.
BMW Logo Story
BMW logo has been created by the BMW company. BMW has created the BMW logo and chosen gray, blue, and white as the BMW brand color palette because of its simple yet sophisticated impression.
BMW Logo Colors Confirmation
BMW logo colors are confirmed by the BMW company. The gray, blue, and white colors for the BMW brand logo can be confirmed by visiting BMW’s official website.







