Brand colors and logo

BMW logo colors

The BMW logo palette has 3 colors: Gray (#6F6F6F), Blue (#0166B1) and White (#FFFFFF). Copy the complete palette in HEX, RGB, CMYK and Pantone formats.

Palette

BMW color palette

Brand
BMW
Industry
Automotive & mobility
Palette
3 colors
Palette since
2020

Complete reference

BMW color codes

Click any value to copy it instantly.

Gray

#6F6F6F
HEX
RGB
CMYK
Pantone

Blue

#0166B1
HEX
RGB
CMYK
Pantone

White

#FFFFFF
HEX
RGB
CMYK
Pantone

All formats

BMW color codes at a glance

ColorHEXRGBCMYKPantone
Gray#6F6F6F111, 111, 11157, 49, 48, 15PMS 424 C
Blue#0166B11, 102, 17791, 61, 1, 0PMS 7684 C
White#FFFFFF255, 255, 2550, 0, 0, 0PMS 424 C

Palette image

Download the BMW color palette

High-resolution PNG and JPG files.

BMW color palette with Gray #6F6F6F, Blue #0166B1, White #FFFFFF

BMW logo color palette

1600 × 800 px

Quick answers

BMW logo questions

What is the BMW color palette?

The official colors of BMW are gray, blue, and white. The BMW logo colors represent balance, competence, and simplicity. BMW’s color palette has changed in 2020. BMW’s color scheme can be used for design projects and purposes. The BMW color codes and scheme for Pantone, HTML, HEX, RGB, and CMYK can be found below.

What are the Logo Colors of BMW?

BMW logo has gray, blue,and white colors and a roundel emblem with the acronym BMW written on the outer circle and the inner circle divided into four quadrants which alternates between blue and white. The BMW logo meaning symbolizes Bayerische Motoren Werke and the brand’s history in propeller manufacturing. The inner circle with four quadrants is for the brand’s history in propeller manufacturing.

BMW Logo Fonts

The BMW logo font is Helvetica. The Helvetica font is used for the logotype, branding, and merchandise. The Helvetica font was created by Max Miedinger. BMW’s font is also used by TED, Lufthansa, and Jeep brands.

What Is the Meaning of the BMW logo?

BMW logo meaning is creating a smooth and powerful driving experience. The BMW logo colors symbolize balance, competence, and simplicity. The gray color from the BMW logo represents balance. The blue color from the BMW logo symbolizes competence. The white color from the BMW logo symbolizes simplicity.

BMW Logo Story

BMW logo has been created by the BMW company. BMW has created the BMW logo and chosen gray, blue, and white as the BMW brand color palette because of its simple yet sophisticated impression.

BMW Logo Colors Confirmation

BMW logo colors are confirmed by the BMW company. The gray, blue, and white colors for the BMW brand logo can be confirmed by visiting BMW’s official website.

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