The official color of Amazon Prime is Prime blue. Amazon Prime’s logo color represents trust. The Amazon Prime color palette has been the same since 2000. Amazon Prime color scheme can be used for design projects and purposes. Amazon Prime color codes and scheme for Pantone, HTML, HEX, RGB, and CMYK can be found below.
Amazon Prime Official and Primary Colors
The official and primary color of Amazon Prime can be found below.
Hex: #00A8E1
RGB: (0, 168, 225)
CMYK: (73, 16, 0, 0)
PANTONE: PMS 299 C
| Color Name | HEX Color Code | RGB Color Code | CMYK Color Code | Pantone Color Code |
|---|---|---|---|---|
| Prime Blue | #00A8E1 | (0, 168, 225) | (73, 16, 0, 0) | PMS 299 C |
Table of Contents
Amazon Prime Hex Color Codes
Amazon Prime HEX color code is #00A8E1 for Prime blue. Amazon Prime color as HEX can be found below.
Amazon Prime HEX color for Prime blue can be found below.
#00A8E1
| Color Name | HEX Color Code |
|---|---|
| Prime Blue | #00A8E1 |
Amazon Prime Color Codes RGB
Amazon Prime RGB color scheme is (0, 168, 225) for Prime blue. Amazon Prime color palette as RGB can be found below.
Amazon Prime RGB color code for Prime blue can be found below.
(0, 168, 225)
| Color Name | RGB Color Code |
|---|---|
| Prime Blue | (0, 168, 225) |
Amazon Prime Color Scheme CMYK
Amazon Prime CMYK color code is (73, 16, 0, 0) for Prime blue. Amazon Prime color palette as CMYK can be found below.
Amazon Prime CMYK color code for Prime blue can be found below.
(73, 16, 0, 0)
| Color Name | CMYK Color Code |
|---|---|
| Prime Blue | (73, 16, 0, 0) |
Amazon Prime Pantone Colors
Amazon Prime Pantone color code is PMS 299 C for Prime blue. Amazon Prime Pantone colors can be found below.
Amazon Prime Pantone (PMS) color code for Prime blue can be found below.
PMS 299 C
| Color Name | Pantone Color Code |
|---|---|
| Prime Blue | PMS 299 C |
What are the Logo Colors of Amazon Prime?
Amazon Prime logo has Prime blue color and the name Prime written in lowercase letters above a downward curving arrow pointing from the letter “P“ to “E.“ The Amazon Prime logo meaning symbolizes top-quality services above the usual expectation.
Amazon Prime Logo Color Palette Image Format
The Amazon Prime logo colors can be found in an image format below.
Amazon Prime Logo Fonts
The Amazon Prime logo font is ITC Officina Sans. The ITC Officina Sans font is used for the logotype and branding. The ITC Officina Sans font was created by Erik Spiekermann and Ole Schäfer and published by ITC. Amazon Prime font is also used by the Amazon brand.
Amazon Prime Logo JPG
The Amazon Prime logo in JPG format can be found below.
To download the Amazon Prime logo in JPG format, right-click and choose save.
Amazon Prime Logo PNG
The Amazon Prime logo in PNG format can be found below.
To download the Amazon Prime logo in PNG format, right-click and choose save.
What Is the Meaning of the Amazon Prime logo?
Amazon Prime logo meaning is taking Amazon services to new heights and new places. The Amazon Prime blue logo colors symbolize trust.
Amazon Prime Logo Story
Amazon Prime logo has been created by the Amazon company. Amazon has created the Amazon Prime logo and chosen Prime blue as the Amazon Prime brand color palette because of its friendly look and universal appeal.
Amazon Prime Logo Colors Confirmation
Amazon Prime logo colors are confirmed by the Amazon Prime company. Prime blue color for the Amazon Prime brand logo can be confirmed by visiting the Amazon Prime official website.
What are Other Similar Brands that Use the Same Color Schemes as Amazon Prime?
Brands that use colors similar to Amazon Prime are listed below.