Palette
Brand colors and logo
Shell logo colors
The Shell logo palette has 2 colors: Red (#DA291C) and Yellow (#FFCD00). Copy the complete palette in HEX, RGB, CMYK and Pantone formats.
- Brand
- Shell
- Industry
- Energy & utilities
- Palette
- 2 colors
- Palette since
- 1971
Complete reference
Shell color codes
Click any value to copy it instantly.
Red
#DA291C- HEX
- RGB
- CMYK
- Pantone
Yellow
#FFCD00- HEX
- RGB
- CMYK
- Pantone
All formats
Shell color codes at a glance
| Color | HEX | RGB | CMYK | Pantone |
|---|---|---|---|---|
| Red | #DA291C | 218, 41, 28 | 9, 97, 100, 1 | PMS 485 C |
| Yellow | #FFCD00 | 255, 205, 0 | 1, 18, 100, 0 | PMS 116 C |
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Shell logo color palette
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Shell logo questions
What is the Shell color palette?
The official colors of Shell are red and yellow. Shell logo colors represent strength and energy. Shell color palette has been the same since 1971. Shell color scheme can be used for design projects and purposes. Shell color codes and scheme for Pantone, HTML, HEX, RGB, and CMYK can be found below.
What are the Logo Colors of Shell?
Shell logo has red and yellow colors and a scallop shell object drawn in art-deco style with a rounded top that resembles a stylized crown. The Shell logo represents the company’s reputation as a leader in gas and oil. The scallop shell object symbolizes the company’s historical past, that is, their business of selling antique furniture decorated with seashells.
Shell Logo Fonts
The Shell logo font is bold Sans Serif. The Sans Serif font is used for branding, advertising, and marketing. The Sans Serif font was created by William Caslon IV. Shell Font is also used by Jeep, Chanel, and Spotify brands.
What Is the Meaning of the Shell logo?
Shell logo represents the company’s reputation as a leader in gas and oil. Shell logo colors symbolize strength and energy. The red color from the Shell logo represents strength. The yellow color from Shell logo symbolizes energy.
Shell Logo Story
Shell logo has been created by Raymond Loewy. Raymond Loewy has created Shell logo and chosen red and yellow as the Shell brand color palette because this color combination acknowledges the company’s origins in exports, mainly its usage as maritime signaling colors.
Shell Logo Colors Confirmation
Shell logo colors are confirmed by the Shell company. The red and yellow colors for the Shell brand logo can be confirmed by visiting Shell's official website.






