Brand colors and logo

Shell logo colors

The Shell logo palette has 2 colors: Red (#DA291C) and Yellow (#FFCD00). Copy the complete palette in HEX, RGB, CMYK and Pantone formats.

Palette

Shell color palette

Brand
Shell
Industry
Energy & utilities
Palette
2 colors
Palette since
1971

Complete reference

Shell color codes

Click any value to copy it instantly.

Red

#DA291C
HEX
RGB
CMYK
Pantone

Yellow

#FFCD00
HEX
RGB
CMYK
Pantone

All formats

Shell color codes at a glance

ColorHEXRGBCMYKPantone
Red#DA291C218, 41, 289, 97, 100, 1PMS 485 C
Yellow#FFCD00255, 205, 01, 18, 100, 0PMS 116 C

Palette image

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Shell color palette with Red #DA291C, Yellow #FFCD00

Shell logo color palette

1600 × 800 px

Quick answers

Shell logo questions

What is the Shell color palette?

The official colors of Shell are red and yellow. Shell logo colors represent strength and energy. Shell color palette has been the same since 1971. Shell color scheme can be used for design projects and purposes. Shell color codes and scheme for Pantone, HTML, HEX, RGB, and CMYK can be found below.

What are the Logo Colors of Shell?

Shell logo has red and yellow colors and a scallop shell object drawn in art-deco style with a rounded top that resembles a stylized crown. The Shell logo represents the company’s reputation as a leader in gas and oil. The scallop shell object symbolizes the company’s historical past, that is, their business of selling antique furniture decorated with seashells.

Shell Logo Fonts

The Shell logo font is bold Sans Serif. The Sans Serif font is used for branding, advertising, and marketing. The Sans Serif font was created by William Caslon IV. Shell Font is also used by Jeep, Chanel, and Spotify brands.

What Is the Meaning of the Shell logo?

Shell logo represents the company’s reputation as a leader in gas and oil. Shell logo colors symbolize strength and energy. The red color from the Shell logo represents strength. The yellow color from Shell logo symbolizes energy.

Shell Logo Story

Shell logo has been created by Raymond Loewy. Raymond Loewy has created Shell logo and chosen red and yellow as the Shell brand color palette because this color combination acknowledges the company’s origins in exports, mainly its usage as maritime signaling colors.

Shell Logo Colors Confirmation

Shell logo colors are confirmed by the Shell company. The red and yellow colors for the Shell brand logo can be confirmed by visiting Shell's official website.

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