Walmart Pantone, HTML Hex, RGB and CMYK Color Codes
The Primary Walmart colors found in the logo are medium blue and yellow. Alternative colors that are found in their branding guidelines are dark blue and light blue.
Use this Walmart brand color scheme for digital or print projects that need to use specific color values to match their company color palette. Find the rest of your favorite brand color codes on this web page.
Walmart Brand Color Palette
Walmart Primary Colors
PANTONE: 285 C
Hex Color: #0072CE;
PANTONE: 1235 C
Hex Color: #FFB81C;
Walmart Secondary Color Palette
PANTONE: 287 C
Hex Color: #003087;
PANTONE: 284 C
Hex Color: #6CACE4;
According to Fast Company, shades of blue in branding can represent a sense of calmness or serenity. It is a non-invasive color that promotes a sense of security and trust.
Yellow creates an emotion of cheerfulness and warmth. One icon that Walmart has used in the past is its yellow smiling face that is associated with it’s ‘Rollback’ campaign that indicated products that had a reduced price. Yellow also represents youthfulness and is attention-grabbing to shoppers that are browsing.