Palette
Brand colors and logo
IBM logo colors
The IBM logo palette has 1 color: Blue (#1F70C1). Copy the complete palette in HEX, RGB, CMYK and Pantone formats.
- Brand
- IBM
- Industry
- Technology & software
- Palette
- 1 color
- Palette since
- 1972
Complete reference
IBM color codes
Click any value to copy it instantly.
Blue
#1F70C1- HEX
- RGB
- CMYK
- Pantone
All formats
IBM color codes at a glance
| Color | HEX | RGB | CMYK | Pantone |
|---|---|---|---|---|
| Blue | #1F70C1 | 31, 112, 193 | 84, 55, 0, 0 | PMS 660 C |
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IBM logo color palette
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IBM logo questions
What is the IBM color palette?
The official color of IBM is blue. IBM logo color represents intellect. IBM color palette has been the same since 1972. IBM color scheme can be used for design projects and purposes. IBM color codes and scheme for Pantone, HTML, HEX, RGB, and CMYK can be found below.
What are the Logo Colors of IBM?
IBM logo has blue color. The IBM logo symbolizes an acronym which consists of letters I, B, and M. I letter is for International. B letter is for Business. M letter is for Machines.
IBM Logo Fonts
The IBM logo font is a bold custom serif typeface, very similar to the MeninBlue font. The bold custom serif font is used for branding, marketing, and advertising.
What Is the Meaning of the IBM logo?
IBM logo represents an acronym for International Business Machines. IBM logo colors symbolize intellect. The blue color from the IBM logo represents intellect.
IBM Logo Story
IBM logo has been created by Paul Rand. Paul Rand has created the IBM logo and chosen blue as the IBM brand color palette because he wanted to create a logo that signifies the intellectual supremacy of the brand.
IBM Logo Colors Confirmation
IBM logo colors are confirmed by the IBM company. The blue color for the IBM brand logo can be confirmed by visiting IBM's official website.









